Zendaya Announced As New Global Brand Ambassador For Prada
Zendaya can add another fashion line to her growing list of global ambassador roles. Announced earlier today, July 29, the actress is now the ambassador for the Prada Paradoxe Sweet Chemistry fragrance.
The campaign, which debuted today as well, balances fruity blackcurrant with seductive neroli. Zendaya spoke about the partnership in a recent press release. She stated, “I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand felt like a completely natural extension of that mindset, especially since Paradoxe was already a personal favorite that I wore long before I was approached.”
Keep an eye out for her campaign in department stores and Prada’s store front!