Madelaine Petch Fronts SKIMS New Cotton Campaign

Madelaine Petsch is the front for SKIMS’ newest campaign! The former Riverdale star is front and center as she helps promote the brand’s newest cotton styles.

In the press release released to promote Petsch’s new role, the actress said, “When I wear Skims I feel sexy and comfortable. I had such a good time on set and felt really confident in my Skims, the Cotton Collection is the softest loungewear.”

The collection will launch this Thursday, September 7 at 9AM PT / 12PM ET. How good does she look in the campaign video! Such a great pick to rock the new collection.

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