Shawn Mendes Poses for Tommy Hilfiger’s “Classics Reborn” Campaign
Shawn Mendes has shared photos from his new campaign and partnership with Tommy Hilfiger. The campaign is called “Classics Reborn” and it is all about sustainability.
Set to launch on May 16, this is the first initiative in Mendes and the brand’s “Play it Forward” campaign. Shawn is expected to wear custom made Tommy Hilfiger pieces during his Wonder: The World Tour while the company will donate $1 million to the offset the environmental impact of the tour.
Next year, they will work together on a Spring 2023 capsule collection, which “reimagine timeless style” and “recycle and new material innovations”.
MC