The Jonas Brothers Release New Popcorn Brand, Rob’s Backstage Popcorn

The Jonas Brothers are diving into the food industry. The group announced this morning, October 5, that they had released their own popcorn brand, Rob’s Backstage Popcorn.

Created from their beloved top-secret popcorn recipe, this “…specialty popcorn brand, is the result of a collaboration between the Jonas Brothers and The Naked Market, a next-gen food and beverage company that creates and launches new brands. Rob’s Backstage Popcorn marks the Jonas Brothers’ first joint venture in the CPG space.”

According to Forbes, “The ‘Rob’ of Rob’s Backstage Popcorn is Rob Garbowsky, father of Greg Garbowsky who is a longtime friend of the Jonas Brothers, as well as their former bass guitarist and a current member of the band’s management team. Rob created the secret seasoning mix more than three decades ago, and when Nick tried it years later he loved it so much that he convinced Rob to start making it for the Jonas Brothers crew. Kevin and Joe quickly hopped on the popcorn train and Rob’s popcorn was the unofficial backstage snack on the Jonas Brothers’ 2019-2020 Happiness Begins tour.”

Fans heading out to see the Jonas Brothers on their current tour, Remember This, have been able to get their hands already on this new snack. For those unable to see them in person, Rob’s Backstage Popcorn can be ordered for delivery here.