Shawn Mendes Kicks Off His Duties As The New Face Of Emporio Armani In Milan

Shawn Mendes is the new face of Emporio Armani! The young singer was recently unveiled as the latest celebrity model for the brand’s new smartwatches.

Shawn will be featured in the print and digital campaign for the accessories, which are currently available now. A behind the scenes video from his shoot was also released, which you can view below.

In addition to the release of the campaing, Shawn made his first appearance for the brand As well. Shawn appeared at Milan Fashion Week yesterday, June 17, where he took his turn on the runway, sporting not only one of the watches, but their clothes as well.

Source: Emporio Armani

Shawn closing the fashion show of the launch Armani in Milan, Italy!@ShawnMendes @armani pic.twitter.com/eUTCgHNhIT

— best shawn pics (@bestpicofshawn) June 17, 2017